In 2012 the rules changed. Organizations that implement a strategic content management initiative are the ones who see digital revenue exceed print. By now publishers understand that managing content in one central location is the starting point to do all sorts of interesting things—automated delivery to third-party aggregators, ebook distribution channels, unbundling of journal articles.
You can’t get to the wonderful world of apps or a single-source workflow without a CMS infrastructure in place. In this panel discussion, led by John Prabhu from SPi Global, CIOs from two organizations will detail how a strategic CMS has led them to discover, produce, and market new products that increase their bottom line.