Webinar Series on the Business Case for Digital Content
The six part webinar series called ‘Reality Check’ features experts in content management and publishing who lead the series and detail how to manage information and transform content to work within eBooks, browsers, and mobile platforms.
Following are the webinars in this series. You can read more here.
- April 26 | Truth of Digital Revenue Streams
Panelist: Darrell W. Gunter, CEO, Gunter Media Group
Having worked with hundreds of publishing professionals during the past 10 years, we’ve observed organizations that implement a strategic content management initiative and converted backlist titles into XML are the ones who are seeing digital revenue exceed print. Join this free webinar and hear the truths about what your organization can do recognize true digital revenue.
- May 9 | Truth About Automation
For publishers and media companies, automating editorial and production tasks is necessary to keep pace with customer consumption as well as the competition. While many knowledge workers view automation as a threat to job security and an impediment to editorial quality, this webinar illustrates the truths around automating common editorial and production tasks. Indeed automation can free staff to focus on better content development.
- June 9 | Truth About ROI
Panelist: Christopher Hill, VP Product Development, RSI Content Solutions
Publishers understand that content management and data conversion is a pivotal piece in today’s publishing environment. Yet budgeting for these initiatives can quickly scale to the point where executives question why they should stray from the status quo. In this free webinar, DCL and RSI Content Solutions, will lead a panel of publishing professionals who will discuss how they made their business case and received enthusiastic executive buy-in for content management and data conversion in their organizations.
- August 29 | Truth About DIY CMS and Conversion
Panelist: Pat Sabosik, Elm City Consulting
While using internal resources to develop a homegrown content management tool or convert your backlist to XML sounds like a cost-effective approach, the reality is that 82% or IT projects fail. This webinar focuses on the real concerns you need to address so that your organization can make educated decisions based on truths and not what simply seems will work.
- September 19 | Truth About Quality
Panelists: Mike Edson and John Corkery, The DETI Group
The premise of all publishing organizations is to provide quality content in a format that customers desire. Ask any copy editor about house style and you can anticipate a lengthy and thoughtful response. Authors too expect nothing but perfection when transforming intellectual property into a print or digital product. So how do successful publishing organizations blend automation into workflows without sacrificing quality?
- November 19 | The Truth From the Publishers’ Perspective
Panelists: Barry Bealer, CEO, RSI Content Solutions and Mark Gross, CEO, Data Conversion Laboratory
Throughout the year, DCL and RSI Content Solutions have polled a large number of publishing and media executives to understand where they are in terms of strategic XML content management. We’ve asked tough questions around true revenue numbers, quality-control issues, content automation, and ROI. In this webinar series join CEOs Barry Bealer, RSI Content Solutions and Mark Gross, Data Conversion Laboratory who share not only the results of our 10-month polling but also their views on what the metrics mean.