Audible Inc., an Amazon.com, Inc. subsidiary (NASDAQ:AMZN), was founded in 1995 by Donald Katz. The company invented and commercialized the first digital audio player in 1997, 4 years before the introduction of the iPod. One of the few startups to survive the dot-com bust, Audible was designed to be a destination and a daily literary service for serious readers who wish they could read more—and for the huge population of would-be serious readers who don’t have the time to read what they want or need to read.
The company introduced one of the first digital audio players in 1997. The following year it published a Web site from which audio files in its proprietary .aa format could be downloaded. Today, Audible is the Internet’s leading provider of spoken audio, entertainment, information, and educational programming. Audible is the exclusive provider of audiobooks to all Apple’s iTunes Music Stores worldwide.
How to Increase Revenue?
In 2007, Audible saw an opportunity to improve sales if it could easily identify and share its products in the Internet space and provide open APIs to allow partners to easily integrate with Audible. A solid metadata foundation was the critical component to achieve these goals.
Content Management to Improve Workflow, Metadata, Content Distribution
RSuite CMS was selected to manage metadata used to create Audible’s online product catalog. RSuite’s metadata management and customizable user interfaces and APIs offered Audible the tools needed to effectively manage content and support workflow functionality. Audible completed a successful proof-of-concept project with RSuite CMS in which several use cases were identified. During this stage many business rules were also documented that were applicable to improving Audible’s business opportunities. Audible worked with RSuite’s developers to configure and deploy RSuite CMS after installation.
RSuite CMS became the framework upon which Audible crafted solutions to meet all its requirements: workflow, business rules validation, content aggregation and delivery, publisher feeds, audit trail, and product prototyping. In 6 months, Audible configured and implemented RSuite CMS to become both the database of record for its metadata content and its workflow tool that enables seamless transfer of content from publisher feeds to web site-ready files.
“RSuite has become a very critical system very fast!”
–Art Zegarek, Director of Data Architecture, Audible, Inc.
How Can Content Management Help Your Organization?
RSuite CMS is used to by the world’s leading publishers to create, store, manage, and deliver content. Contact us to learn how publishers are using RSuite CMS to deliver content to licensing channels, automate ebook production, streamline common editorial and production tasks, and much more.