While using internal resources to develop a homegrown content management tool or convert your backlist to XML sounds like a cost-effective approach, the reality is that most IT projects fail. Focussing internal IT resources on experimenting with new technologies and applications (R&D), vendor selection, and vendor management is the trend most publishers are following. Capitalizing on external resources can increase time to market, offer scalability and expertise, provide consistency and quality, and ultimately improve your ROI.
Join RSI Content Solutions and Data Conversion Laboratory for the latest webinar in the Reality Check Series:
Leading publishing consultant, Pat Sabosik, leads this conversation and will discuss
- Life cycles and leveraging investments
- Evolution of content use and complexity
- ROI and profitability
She’ll provide concrete examples from STM and educational publishers that detail how content management and XML are the building blocks for the next generation of content and how vendor selection and alignment is a good use of corporate IT resources vs DIY when it comes to content conversion and content management.